Urlacher Fined for Representing VitaminWater

Brian Urlacher of the Chicago Bears found out he was not allowed to wear paraphernalia of any organization that is not authorized by the NFL the hard way.  The league prohibits the advertising, or wearing of gear and clothing, of products that are not designated sponsors of the NFL.  For instance, Gatorade has long been the league’s official drink making Urlacher’s VitaminWater hat and drink a definite violation of policy costing him $100,000. 

This situation mimics that of the 1985 Chicago Bears’ quarterback Jim McMahon wearing an Adida’s headband during a playoff game.  Since the company was not a designated NFL sponsor he was fined $5,000.  Urlacher’s fine is the first to be of that amount and follows the standard of $100,000 being enforced when a violation occurs in association with Super Bowl, $50,000 with the Pro Bowl, and $10,000 if it occurs during the regular season.  Whatever the sponsors being worn by the Bears, you can get tickets to their 2007 NFL season at StubHub.com.

Permalink - Posted in General on April 18, 2007 - Post a comment