Bears Searching for New Ad Agency

You know I say it all the time.  It’s a terribly slow time of year in terms of football news.  To be honest, whether you’re a pro or college team, right now making the news is not entirely a good thing.  It seems lately that the only teams making big news are the teams who are signing big time free agents, and if your team is signing big time free agents, then you’re likely attempting to get better because you weren’t the best last year.  Or, you might be making news for other unsavory affairs (like losing half your defense or being embroiled in a cheating scandal, just to cover the two Super Bowl teams), which is never good either.

And so it is with all of this in mind that I must report the Bears are looking for a new ad agency, and they may make a decision very soon.  While this has very little to do with football, it does speak to the plight of the Bears as an organization at the moment.  The Bears need some serious marketing spin after the season and offseason they have had.  That’s not to say the Bears haven’t done a lot of good things.  Rather, it just seems on the surface that perhaps The Bears are in worse shape than they really are.  Hopefully a better ad agency can help properly market the Bears and their strengths.

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Permalink - Posted in General on March 19, 2008 - Post a comment